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ELEVATE YOUR PERSONAL-CARE RITUALS

YOUR WELLNESS AND OUR PLANET'S WELLNESS ARE ONE AND THE SAME

At VirtueBrush we believe that small, conscious choices can lead to monumental change.

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ECO FRIENDLY PERSONAL CARE PRODUCTS

ORAL CARE

HAIR & BODY CARE

Toothpaste tubes are a classic example of single-use plastic packaging. They are used for a short period, but they remain in the environment for centuries, causing lasting damage.

Over 1.5 billion toothpaste tubes are discarded worldwide every year. Most of these tubes are non-recyclable due to their composition of multiple materials, primarily plastic and aluminum, which makes them difficult to process in standard recycling facilities. If all the tubes used annually were laid end-to-end, they would circle the Earth's equator nearly 10 times. It is estimated that toothpaste tubes contribute around 70,000 tons of plastic waste globally each year. This substantial amount adds to the already severe problem of plastic pollution affecting oceans and wildlife.

Testimonials

"The flavours are so refreshing and the tabs foam up really smooth, leaving my mouth feeling just as clean as traditional toothpaste—if not better.

The best part? No more plastic toothpaste tubes cluttering my bathroom or the environment. The glass jar looks sleek on my counter, and with 300 tabs, I know I’m covered for months.

Jane Griffin

"I’ve been using VirtueBrush Toothpaste Tablets for a few months now, and I’m hooked! The flavors are amazing—my personal favorite is the peppermint—and I love how fresh my mouth feels after every brush. Plus, knowing I’m no longer contributing to plastic waste with traditional toothpaste tubes makes me feel even better about my routine. The 300-tab jar is super convenient, too—no more running out of toothpaste! Highly recommend if you’re looking for a quality, eco-friendly option!"

– Sarah M.

"I decided to try the Four Flavour Mix, and I love the variety! It keeps my routine interesting with Peppermint, Strawberry, Lemon, and Activated Charcoal all in one jar. Each flavor is refreshing in its own way, and I really appreciate the natural ingredients. The 300-tab jar is super convenient, and I love that I never have to buy toothpaste tubes again."

– Rebecca P.

"The peppermint toothpaste tablets are fantastic! They leave my mouth feeling super fresh without any of the harshness I’ve experienced with regular toothpaste. I love the foamy texture, and the 300-tab jar lasts me forever! It's such a convenient, plastic-free solution that feels high-quality. I’m never going back to traditional toothpaste."

– James L.

"I’ve been using the activated charcoal tablets, and they’re amazing for whitening my teeth naturally. I’ve noticed a real difference after just a few weeks, and they still feel gentle on my gums. The glass jar is a huge bonus—no more waste! The tablets are easy to use and leave my mouth feeling clean and polished. Highly recommend!"

– Sophie R.

"The lemon toothpaste tablets are a refreshing change from mint, and I love the citrusy flavor. They’re light, not overpowering, and make brushing a lot more enjoyable. Plus, knowing they come in a reusable glass jar really aligns with my goal of cutting down on waste. The 50-tab jar is perfect for travel, too!"

– Emma T.

VirtueBrush Bamboo Toothbrushes are the perfect replacement for the mainstream plastic-centered toothbrushes. The bristles are the perfect combination of soft and effective. Not only is the brush itself a more eco friendly choice, but the packaging too!

Jessica Gresty

I have been purchasing VirtueBrush for over a year now, and I could never go back to plastic toothbrushes. I like them so much that I purchase them as gifts for friends and family, to help their transition to a plastic-free lifestyle. 

Niamh Teeling

"The strawberry tablets with reduced fluoride are perfect for me and my kids. The flavor is fruity and fun, and I feel good knowing it’s gentle on their teeth. The 50-tab jar is great for trying out the flavor, and I’m so happy to have a natural, eco-friendly option that the whole family loves."

- Maria R.

WE BELIEVE IN THE POTENTIAL OF BAMBOO TO REPLACE PLASTIC AND WOOD IN MANY TYPES OF PRODUCTS

The Moso Bamboo used in our brushes is a rapidly renewable Giant Grass with an astounding growth rate. Bamboo is harder than Oak and offers a sustainable alternative to Trees and Plastics. Moso Bamboo can reach full maturity in 5 years. Regular harvesting increases the longevity of the plant from 20 years to 70 years. Unlike Trees, new shoots regrow from Bamboo's extensive root system with no need for additional planting or cultivation. Bamboo is Anti-Bacterial – Bamboo contains a natural bio-agent known as Bamboo Kun. Bamboo has many uses and virtues and for millennia has been called the “Plant of Virtue”.

VIRTUEBRUSH IN THE MEDIA

WE ALSO BELIEVE IN THE POWER OF TREES

VIRTUEBRUSH fund the planting of at least one Tree per product sold. Since we started this initiative in 2016 we have funded over 60,000 Trees with our not-for-profit partner TREES FOR THE FUTURE who take a 'Forest Garden' approach to land restoration. This is a combination of Agroforestry and Permaculture. We believe their approach has world wide significance and importance for re-greening the Earth. Each Tree planted helps to improve food and income security for the families involved and supports a better environment globally. In 2023 the UN recognised TREES FOR THE FUTURE as a World Restoration Flagship - one of the best large scale ecosystem restoration efforts on the planet.
TREE PLANTING
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