Creating a Virtuous Circle

Based in Ireland VirtueBrush is creating a more Sustainable World one brush at a time. We are on a mission to harness the brushing power of the masses to improve the health of Planet Earth and its inhabitants. VirtueBrush supply plastic free personal care products to help people reduce their plastic footprint. As a company we want to be part of the solution for creating a sustainable future. There are a number of areas in which we will be able to make a positive impact (to create a virtuous circle) for those who choose to VirtueBrush.

Plastic Free Alternatives

Firstly the fact that the VirtueBrush has a 100% Bamboo handle helps reduce the burden of plastic on the environment. If each of us were to use just one toothbrush annually this would generate 100,000 tonnes of plastic waste each year. This is plastic that never really goes away and does tremendous damage to the environment. Rather than being manufactured with a plastic handle we use Moso Bamboo – a highly sustainable material that is naturally antibacterial. Bamboo has over 1,000 documented uses and it’s high time we started using it more and more to replace disposable plastic products like toothbrushes. Demonstrating this is a big part of why we created this business.

Plastic Free Advocacy

Secondly we are using our marketing communications to promote sustainable living and we think toothbrushes are a great product to use as they are something we all use every day in a personal way. We have joined the plasticpollutioncoalition.org and advocate stopping the production of unnecessary disposable plastics at source so these products never end up in landfill or our oceans, creating damage in particular to the World’s Oceans.

Restoring the Earth

VIRTUEBRUSH fund the planting of at least one Tree per product sold. Since we started this initiative we have funded over 60,000 Trees with our not-for-profit partner TREES FOR THE FUTURE who take a 'Forest Garden' approach to land restoration. This is a combination of Agroforestry and Permaculture. We believe their approach has world wide significance and importance for re-greening the Earth and helping to end extreme poverty. Each Tree planted helps to improve food and income security for the communities involved and supports a better environment globally.


IMAGE: Dylan Regan, Founder of VirtueBrush,
TV3 2016

Dylan Regan describes himself as an “Ecopreneur”
(an Environmentally Motivated Entrepreneur) –

I am a person who has been interested in sustainability for a long time who was frustrated with the level of plastic in my life. I think a lot of people are feeling that frustration these days. They see there is a serious environmental problem with plastic and have very few good alternatives to choose from to help them escape from it. The toothbrush is a good example as it is something you use everyday for your whole life. You replace it 5 or 6 times a year yet every toothbrush you ever used is probably in a landfill somewhere or floating on top of the world’s oceans. So I decided an eco-friendly toothbrush with plant based materials would be a good product to bring to market – as I couldn’t find one in shops myself. After a lot of research I found that Bamboo would be the best material to use because of its amazing material and environmental virtues.”


Virgin Unite IMPACT Award

The 2016 Virgin Business UK & Ireland VOOM competition, gave us the motivation to jump into marketing the VirtueBrush as there was a clear fit with where we wanted to go with our business and the IMPACT category of the competition. This is for businesses that put social and environmental impact, as well as commercial success at the heart of their business. We were delighted to be chosen as Finalists for the IMPACT Category of this prestigious business competition. Over 2,500 businesses entered the award from across the UK and Ireland. The judging team consisted of: Richard Branson, Holly Branson, Special Projects Manager at Virgin Group and Chair of Virgin Unite, Alison Fort, Acting CEO and MD Europe of Toniic, Jude Ower, Founder/CEO of Playmob, Michael Lynas, CEO at UK National Citizen Service, Anna Jones, Entrepreneurship Director at Virgin Unite and Ed Muuls, Investment Director at Virgin Management Ltd.