VIRTUEBRUSH EMPOWERS PEOPLE TO CREATE A MORE SUSTAINABLE WORLD ONE BRUSH AT A TIME

Avoid plastic with beautiful, rapidly renewable Moso Bamboo. VIRTUEBRUSH Plant-Based Bamboo Brushes and Plastic Free Personal Care products help people escape from plastic while also funding Tree Planting and Land Restoration Projects.

SHOP ORAL CARE

WE SOLVE PROBLEMS AT THE DESIGN STAGE TO CREATE LUXURY PRODUCTS WITH BEAUTIFUL AND ROBUST COMPOSTABLE MATERIALS

LUXURY DOES NOT HAVE TO COST THE EARTH

SHOP HAIR CARE

The world is currently in the grip of a plastic pollution crisis with recycling not living up to its promises

VIRTUEBRUSH PROVIDE PREMIUM QUALITY BIODEGRADABLE ALTERNATIVES.

SHOP BODY CARE

Testimonials

By choosing a compostable VirtueBrush I minimise my plastic footprint and maintain great dental health at the same time. 

Holly White

The VirtueBrush Bamboo Hairbrush is so gentle to brush with, I found the common plastic brushes super rough on my head but this one has a softer and gentler feel to it, it's so comfortable. Also to hold it, it's really light and the grip is really smooth. Plus it looks beautiful and it's Bamboo ; )

Lorna-Marie Ryan

VirtueBrush Bamboo Toothbrushes give my teeth the same clean feeling as plastic ones, and it is great to know they will biodegrade when I've finished with them. 

Joseph Nolan

I try to choose products that are in line with what’s important to me: health, sustainability, quality and community. It’s rare to find a product that satisfies all of those goals at the same time, but VirtueBrush does. 

Deborah Rosenthal

VirtueBrush Bamboo Toothbrushes are the perfect replacement for the mainstream plastic-centered toothbrushes. The bristles are the perfect combination of soft and effective. Not only is the brush itself a more eco friendly choice, but the packaging too!

Jessica Gresty

VirtueBrush Bamboo Toothbrushes are fantastic, never going back to a plastic toothbrush again if I can help it! 

Elizabeth Kavanagh

I have been purchasing VirtueBrush for over a year now, and I could never go back to plastic toothbrushes. I like them so much that I purchase them as gifts for friends and family, to help their transition to a plastic-free lifestyle. 

Niamh Teeling

We have too much plastic on our Planet and in our seas. I hope this toothbrush will be the norm in every household one day and plastic toothbrushes will be a thing of the past. Not only are you helping our environment but it is also a great product. 

Louise Connolly

VirtueBrush Bamboo Toothbrushes feel great, work great, and allow my family to reduce our plastic consumption, which is really difficult to do. Discovering VirtueBrush truly has been one of the highlights of 2016 for me. 

Maria Ryan

VIRTUEBRUSH IN THE MEDIA

WE BELIEVE IN THE POTENTIAL OF BAMBOO TO PROTECT FORESTS AND REPLACE PLASTICS

The Moso Bamboo used by VirtueBrush is a rapidly renewable Giant Grass with an astounding growth rate. Bamboo is harder than Oak and offers a sustainable alternative to Trees and Plastics. Moso Bamboo can reach full maturity in 5 years. Regular harvesting increases the longevity of the plant from 20 years to 70 years. Unlike Trees, new shoots regrow from Bamboo's extensive root system with no need for additional planting or cultivation. Bamboo Is Anti-Bacterial – Bamboo contains a natural bio-agent known as Bamboo Kun. Bamboo has many uses and virtues and for millennia has been called the “Plant of Virtue”.

WE ALSO BELIEVE IN
THE POWER OF TREES

VIRTUEBRUSH fund the planting of at least one Tree per product sold. Since we started this initiative we have funded over 60,000 Trees with our not-for-profit partner TREES FOR THE FUTURE who take a 'Forest Garden' approach to land restoration. This is a combination of Agroforestry and Permaculture. We believe their approach has world wide significance and importance for re-greening the Earth and helping to end extreme poverty. Each Tree planted helps to improve food and income security for the families involved and supports a better environment globally.
TREE PLANTING

BLOG POSTS

Bamboo Toothbrushes Best Option for Planet - Trinity College Dublin

Bamboo Toothbrushes Best Option for Planet - Trinity College Dublin

The bamboo toothbrush had the lowest impact in all categories. The climate change potential of the electric toothbrush was 11 times greater than the bamboo toothbrush.

The bamboo toothbrush used just 11 g of plastic over the five years, the lowest of all products (97% less plastic than the plastic manual toothbrush).
Fertilisers are used in less than 5% of industrial bamboo plantations as the fallen bamboo leaves provide sufficient nutrients for new shoots.

Bamboo cultivation is currently assumed to be carbon-neutral, as bamboo ecosystems are carbon sinks.
The Story of Plastic: How Plastic has Changed the World, and Where to Go from Here

The Story of Plastic: How Plastic has Changed the World, and Where to Go from Here

Did you know that plastic was initially invented as a way to save the environment? 

We hear so much about plastic these days.

Single-use-plastic, microplastic, bioplastic, plastic bottles, plastic planet. It seems that plastic has taken over our oceans, our landfills, and our newsfeeds.

But what actually is it? Where did it come from? And why did we actually create it in the first place?

In this, the story of plastic, we take a journey all the way from plastic's initial creation to the plastic crisis we find ourselves in today. We then look forward, and offer potential solutions for a future without plastic. 

Read on to find out more. 

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